Mapping vidéo événementiel au Printemps à Lyon
Secteur

VIDEO MAPPING PRINTEMPS LYON

TAILOR-MADE AND IMPACTFUL VISUAL COMMUNICATION

19 March 2022 | Rue de la République, Lyon (2nd disctrict)

To unveil its new visual identity in Lyon, Printemps wanted to transform the façade of its Lyon store into a giant painting. A splendid visual animation revealing the new logo of the multi-brand store covered a part of the store.

 

20,000 lumens

light power of the projector

64 m

distance between the front and the projector

18 x 11.25 m

dimensions of the video mapping on the facade

 

Mapping vidéo nouveau logo Printemps Lyon

 

CUSTOMER NEEDS

1. Create a visual animation integrating the new brand graphic elements

2. Project a video mapping on the façade of the Lyon store

 

OUR AUDIOVISUAL SOLUTIONS

  1. The design of a personalized visual animation

In collaboration with the video communication agency Bluevista, we designed a video mapping dedicated to the Printemps department store including the graphic elements of its new graphic entity and the new logo of the brand.

  1. A video projection on the storefront

The facade of Printemps Lyon, rue de la République, was transformed into a giant painting of 18m height and 11.25m width with the projection of a video mapping thanks to the following video equipment:

This colorful project required the presence of 2 audiovisual technicians for the installation and 1 audiovisual technician for the operation.

Installed in a room of the Carlton Hotel, located on the other side of the Rue de la République, 64 meters from the Printemps' facade, our video projector made this ambitious project possible.

GL events, a video mapping service provider, is proud to have accompanied Printemps in its communication campaign unveiling its new graphic entity to the delight of passers-by.

 

The performance of the GL events Group's audiovisual division at the Printemps Festival in Lyon was remarkable.

 

The audiovisual teams deployed a large-scale technical system with professionalism. We would like to thank

 

GL events and Bluevista for the quality of the service provided. Your service made it possible for everyone to be amazed by our Sound & Light show.

 

Tiphanie BOURDOT
Marketing & Service Assistant - Printemps Lyon

 

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